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Aditi Orkay, MBA
Leading Digital Marketing (Growth & Performance) at Baffin - A Canada Goose Company | eCommerce | Banking | Consulting | IIM Lucknow
About
Aditi Vijay Orkay is a seasoned Digital Marketer with over 7 years of experience in Growth and Performance Marketing. Currently, she is working as a Digital (Growth & Performance) Marketing Manager at ownersbox, where she is responsible for driving growth and increasing brand awareness through various digital channels. Prior to her current role, Aditi has worked as a Digital (Growth & Performance) Marketing Manager at housing and Digital Marketing Manager at schmitten chocolates, where she has successfully executed various digital campaigns and strategies to drive business growth. Aditi holds an MBA in Marketing/Marketing Management from the prestigious Indian Institute of Management, Lucknow, and a Bachelor's degree in Computer Engineering from St. Vincent Pallotti College of Engineering & Technology. Her education has equipped her with the necessary skills to understand the market and consumer behavior, which she applies in her daily work. With a proven track record of delivering results, Aditi is a strategic thinker who can identify growth opportunities and implement effective marketing plans. She has a deep understanding of various digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and content marketing. She is also skilled in data analysis and can use data-driven insights to optimize marketing campaigns for maximum ROI. Aditi is a self-motivated individual who is always looking for ways to improve her skills and knowledge. She is a team player who can work collaboratively with cross-functional teams to achieve common goals. Her strong communication skills and attention to detail make her an asset to any organization she works with. In summary, Aditi Vijay Orkay is a results-driven Digital Marketer with a strong background in Growth and Performance Marketing. With her extensive experience and expertise, she can help businesses achieve their marketing objectives and drive growth.
Education Overview
• brainstation
• iim lucknow indian institute of management lucknow
• st. vincent pallotti college of engineering technology
Companies Overview
• baffin footwear apparel a canada goose company
• ownersbox
• housing
• schmitten chocolates
• ht media ltd
• persistent systems
Experience Overview
8.5 Years
Find anyone’s contact
Experience
Performance Marketing Manager (E-commerce | Direct-to-Consumer)
baffin footwear apparel a canada goose company | Greater Toronto Area, Canada
2021 - Present
Skills
Boost your visibility and stand out to employers with referrals from your LinkedIn connections.
a/b testing
Advertising
analytics
arm
Attention to Detail
banking
Business Intelligence (BI)
Consulting
Data Analytics
Digital Marketing
E-commerce
Education
Google Analytics
Lead Generation
marketing
optimization
Power BI
Sales
social media
Tableau
test
testing
Contact Details
Email (Verified)
orkXXXXXXXXXXXXXXXXomMobile Number
+16XXXXXXX45Education
brainstation
Certificate
2023 - 2023
iim lucknow indian institute of management lucknow
Master of Business Administration (M.B.A.)
2013 - 2015
st. vincent pallotti college of engineering technology
Bachelor of Engineering (B.E.)
2008 - 2012
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